Nigerian artistes are losing the creative sauce – Pheelz

Pheelz creative sauce

Producer turned singer, Philip Kayode Moses, known professionally as Pheelz, has said that Nigerian artistes are becoming too repetitive in their style of music.

He said the musicians are fasting losing genuine love for music and it’s also feeling like they are losing the creative sauce and essence.

Pheelz shared his observations while featuring on an episode of The Dadaboy Show hosted by media personality, Ehiz.

Pheelz Nigerian artistes

According to Pheelz, Nigerian artistes are now more interested in the lucrative business side of music than the art itself.

The ‘Finesse’ crooner lamented over how there is very little difference between the artistes, entrepreneurs and manufacturers.

He, however, warned that marketing strategies are ephemeral as he emphasized that only good music will stand the test of time.

Pheelz said; “We [Nigerian artistse] are losing that love for music. It’s starting to become manufacturing. It’s starting to feel like we’re manufacturing soaps like we are making iPhones.

“It’s starting to feel repetitive like we’re losing our creative sauce and our creative essence. It’s becoming work. Now, it’s harder to promote than to even make the music. Now, it’s becoming about promotion and marketing, not even about the art of it.

“I don’t know about anybody else but for me, it’s about the music. I think that’s the most important thing. That’s the one thing that will stand the test of time. Marketing strategies will come and go. We shouldn’t be really focused on that. The way we market music now was not the same way we used to market music.

“When people say stuff like, ‘It doesn’t even matter if the music sounds good, if you no get money to push am e no go blow.’ That kind of thing hurts me. I’m like, then what are we doing? If we don’t really exalt good music anymore and we just follow clout and hype what are we doing? Are we really making music then?”

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